SAP Fiori is using modern design principles like role-based, responsive, simple and delightful to create the next generation of SAP software products. The user experience or UX is personalized that you can create an application by targeting a certain user or persona instead of the current designs where we all fit everything in one window to target multiple users. What happens, users tend to ignore fields that are not relevant to them and this equates to frustration or even inefficiencies. So the question then is, will the future design of applications target certain personas not roles to make business users feel that its personalize than targeting a role then use that as your template?
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